Company Product Line

The Problem: Most people don’t like to read PDFs or instruction sheets. Customers instead call in with questions about assembly and use. Printed material is often unclear and lacks dimension and audio.

The Squash House Solution: CablePrep specializes in tools for installing telecommunications systems and had several they wanted to demonstrate through video. While filming, we made sure each shot gave a clear understanding of what the tools are for and how they work. The final videos provide a succinct yet detailed demonstration of how to use each tool. These videos can be viewed by customers in the field on mobile devices and tablets, and they save CablePrep from continually expending resources on questions that are answered through the videos. Show don’t tell.

As detailed in a previous blog post, video is a valuable tool for your business for many reasons. Having high quality how-to videos is an added benefit to your customers and can also work as a promotion for your products. If you want to explore how instructional videos can benefit your company, we would love to discuss ideas with you. Challenge us by calling 781-990-3189 or send us an email at info@squashhouse.net.